Startup - Every company begins as a startup, deciding business plan issues like where to locate, who are the target customers and how to price their products and services.
 

Sell & Deliver - Once these business plan issues are resolved, the next stage is focused on selling, delivering and collections. In this stage, processes and systems are not a high priority. However, as the business grows, the absence of good processes and systems halts the growth of the company.
 

Professional - Implementing systems and procedures is taught in business school and is valuable for taking the company through another phase of growth. Even systems and processes only take a company so far and growth slows again. 
 

Outperform - To move to a level where growth can be sustained for years and even decades, another transformation must occur.  The Abunden Framework©, as outlined below, transforms an organization into one that can outperform their competition year in and year out.